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Real partnerships across industries — from boutique brands to government agencies.
European Outdoor Retailer
Private-Label SUP Line
European outdoor retailer needed a private-label SUP line with unique deck graphics, eco-friendly PVC, and retail-ready packaging — all delivered in 60 days.
US Watersports Startup
Custom SUP Line
US watersports startup needed a high-performance drop-stitch SUP with custom deck design, co-branded packaging, and BSCI certification for retail placement.
Australian Distributor
CE-Certified SUP Range
Australian distributor required a CE-certified SUP range with custom deck colours, upgraded PVC option, and compliance with Australian Standard AS 1799.
Caribbean Luxury Resort Group
Resort Fleet — SUPs
A 5-resort group needed a unified fleet of rental watersports equipment — SUP boards — with consistent branding, UV-resistant materials for tropical sun, and a 5-year replacement plan.
Southeast Asian Maritime Agency
Patrol & Rescue SUP Fleet
A government maritime agency required 20 patrol and rescue SUPs with fire-resistant Hypalon fabric, integrated communication mounts, and compliance with SOLAS Chapter III rescue boat standards.
European DTC Watersports Brand
Branded SUP + Accessory Line
A fast-growing DTC watersports brand needed a complete SUP package (board, pump, paddle, leash, bag) with premium packaging designed for e-commerce fulfilment — direct-to-consumer via DHL/FedEx without damage.
Mediterranean Beach Resort Chain
Resort Fleet — SUPs + Accessories
A 3-property Mediterranean resort chain wanted to launch a unified water activity program across its beachfront hotels, requiring 120 SUPs with custom branding, multilingual safety cards, and a maintenance rotation system.
Australian Paddle Club Association
Club Fleet — SUPs + Safety Gear
A 15-club association needed to standardise equipment across member clubs with durable, beginner-friendly SUP boards, CE-certified life vests, and a centralised procurement model to reduce per-club costs.
European Lake Resort & Rental Operator
Rental Fleet — SUPs, Life Vests, Accessories
A lake resort operator with 6 rental stations needed a high-durability rental SUP fleet with fast-turnaround drying systems, damage-resistant construction, and a predictable multi-year replacement schedule.
Canadian Outdoor Retail Chain
Private-Label SUP + Accessory Line
A 25-store Canadian outdoor retailer required an exclusive private-label SUP range with French/English bilingual packaging, cold-weather material specs, and compliance with Canadian boating regulations.
Middle East Watersports Distributor
Full Product Line — SUPs, Boats, Accessories
A GCC-based distributor wanted exclusive rights to represent the full afarer product line across 6 Gulf countries, with custom Arabic packaging, heat-resistant material specifications, and sharia-compliant warranty terms.
Japanese Lifestyle Brand
Co-Branded SUP Line
A premium Japanese lifestyle brand sought to enter the watersports market with a co-branded SUP line emphasising minimalist design, eco-friendly materials, and precision manufacturing suitable for the discerning Japanese consumer.
US Watersports Equipment Brand
Custom Mold — Touring SUP
A US brand required an entirely new SUP mould with a 14' touring shape, integrated fishfinder mount channels, reinforced standing platform, and a weight capacity of 400 lbs — designed for the fishing SUP market.
Global Technology Corporation
Corporate Wellness — SUP Fleet
A Fortune 500 tech company wanted to launch a water-based wellness program for employees across 4 global campuses with lakeside locations, requiring 60 SUPs with corporate branding, storage solutions, and instructor training.
UK University Sports Union
Student Club Fleet — SUPs + Safety
A UK university with an active watersports club needed to replace an aging fleet with modern inflatable SUPs that could be stored in limited campus space, used by students of all skill levels, and compliant with BUCS competition standards.
International Humanitarian Organisation
Rescue & Relief Inflatable Boats
An international humanitarian organisation needed 50 rugged inflatable boats for flood rescue operations in Southeast Asia — lightweight for helicopter transport, durable against debris, and field-repairable without specialised tools.
Caribbean Cruise Line Operator
Shipboard Activity Fleet — SUPs
A major cruise line wanted to offer SUP as a shore excursion activity across 7 ships calling at private island ports. Required compact storage on board, quick inflation/deflation cycles, and fleet-level brand consistency.
Florida Fishing Charter Company
Custom Fishing SUP Fleet
A Florida-based fishing charter operator wanted to add SUP fishing tours to their offering, requiring stable platforms with integrated cooler mounts, rod holder tracks, and fishfinder transducer compatibility.
US Lakeside Residential Community
Community Amenity — SUP Fleet
A luxury lakeside residential community wanted to provide SUP boards as a resident amenity, requiring a low-maintenance fleet, secure lakefront storage, and a self-service check-out system for 200+ homes.
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