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Retail Partners

Sell Premium Inflatable SUPs
With Margins That Work

Become an Afarer retail partner — carry the fastest-growing SUP brand in your market with full wholesale pricing, dropshipping, professional marketing materials, and dedicated support.

Afarer SUP boards displayed in a retail store

Retail Margins & MOQ

Wholesale pricing tiers designed for retail profitability.

Basic Partner

20%

Wholesale Discount

500 units/yr

~$150–250 profit per board

  • Access to full product line
  • Marketing materials package
  • Email support
  • Product catalog access

Premium Partner

30%

Wholesale Discount

2,000+ units/yr

~$250–400 profit per board

  • Dedicated account manager
  • Exclusive territory protection
  • Custom marketing support
  • First access to new products
  • Staff training sessions

Flagship Partner

35%+

Wholesale Discount

5,000+ units/yr

~$350–500+ profit per board

  • Co-branded marketing campaigns
  • In-store display support
  • On-site staff training
  • Joint social media promotions
  • Priority production allocation

Complete Product Line

A SUP board for every customer who walks through your door.

All-Round Series

Best seller — fits 80% of customers

Touring Series

Performance paddlers — higher margin

Yoga Series

Niche market — premium pricing

Kids Series

Family customers — repeat buyer

Racing Series

Enthusiast market — brand halo

Accessories

High margin add-ons (paddles, vests, pumps, bags)

Retail Partner Support

Everything you need to sell confidently.

High-res product images (professional photography)
Lifestyle photos for social media, website, and catalog
Marketing materials — posters, shelf talkers, banners
Product training videos for staff education
Social media content pack (weekly posts)
SEO-optimized product descriptions
Dropshipping option available — no inventory risk
Net 30 payment terms
Featured Products

Top Retail Products

Ready to become an Afarer retail partner?

Apply for partnership or download our retail catalog to get started.

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