OEM / Brand
Japanese Lifestyle Brand
Co-Branded SUP Line
3
Models
2,800
Presold Units
5
Media Features
Co-Branded SUP Line
Problemă
A premium Japanese lifestyle brand sought to enter the watersports market with a co-branded SUP line emphasising minimalist design, eco-friendly materials, and precision manufacturing suitable for the discerning Japanese consumer.
Soluție
Created custom moulds with a sleeker rail profile. Sourced FSC-certified bamboo deck inlays and recycled PVC options. Developed a premium unboxing experience with Japanese-language QR-coded care guides.
The Result
3-model co-branded line launched at Tokyo Marine Show. 2,800 units presold before public release. Featured in 5 Japanese lifestyle publications.
Key Capabilities
- OEM
- SUP
- Co-Brand
- Premium