Fishing / Charter
Florida Fishing Charter Company
Custom Fishing SUP Fleet
8
Initial Fleet
20
Year 2 Fleet
45%
Charter Cross-Sell
Custom Fishing SUP Fleet
Problema
A Florida-based fishing charter operator wanted to add SUP fishing tours to their offering, requiring stable platforms with integrated cooler mounts, rod holder tracks, and fishfinder transducer compatibility.
Sprendimas
Customised existing stable SUP platform with 4 built-in rod holders, removable cooler mount system, and waterproof transducer scupper mount. Provided fleet pricing and seasonal replacement program.
Rezultatas
SUP fishing tours launched as new revenue stream. 45% of existing charter customers booked SUP tours. Fleet expanded from 8 to 20 boards in 2 seasons.
Pagrindiniai gebėjimai
- OEM
- SUP
- Fishing
- Charter